I handled the full website redesign and Local SEO campaign for a mould removal and remediation company based in Melbourne, Australia.
The project was sensitive because the existing website already had some SEO value, so the main priority was to rebuild the website without losing rankings or organic signals. After the redesign, I worked on improving the site structure, service pages, local SEO foundation, Google Business Profile, technical SEO, and AI search visibility.
The campaign helped the business rank for high-intent service keywords, generate consistent daily leads, and grow organically without relying on paid ads.